Building fast, strong carbon wheels: that was our goal as we started our company FFWD Wheels in the year of 2006. Craftsmanship, high quality and durability are our most important values. In a few years of time FFWD Wheels has grown into a company with a global distribution network and a solid reputation.
All FFWD Wheels are handmade at our company in the Dutch town of Zwolle. Our wheel builders pay close attention to every wheel. This leads to wheels which are feather light and strong as iron: FFWD Wheels are no mass product. FFWD Wheels are of high quality, hand built in the Netherlands.
FFWD Wheels does not only produce high-end wheels for the road, we also build wheels for the track, triathlon and cyclocross.
FFWD Wheels: hand built in Holland!
Henk Schipper, a keen cyclist from an early age raced more than 500 road races between 1976 and 1993. No surprise that he ended up working in the bicycle industry. After his study Business Economics at the Erasmus University in Rotterdam, he started his professional career at SRAM in 1994, initially as technical support manager and later as product manager.
Five years later he becomes general manager at Veltec Benelux, a leading distributor of high-end bicycles and accessories.
In 2002, Henk founds his own company: Optima Forma Cycling.
Responsible as sales agent for Ritchey and Syncros in the Benelux, Scandinavia and the UK. Between 2003 and 2006 OFC also acted as the European sales & marketing agency for Lake Cycling Shoes.
In 2006 Henk founds FFWD Wheels.
Rik van Putten finished a study Commercial Economics and started his career at SRAM. He gained knowledge of the bike industry working in the customer service and marketing departments being responsible for different areas. Next to that he is also a passionate cyclist having raced since the age of 10. Rik joined FFWD Wheels in May 2009 being responsible for Marketing and Sales, working with the media and handling sponsoring requests.
Marcel de Jager also has much experience in the bike industry. After more than 12 years of practising various functions inside the Giant Bicycle Group, he took the decision to continue his career as a Group Product Manager at Montone Cycling. Marcel is responsible for purchase and product development at FFWD Wheels.
Ismaël Kip is also a competition cyclist who decided to quit riding at a high level to concentrate on his working career. Having focussed on track cycling he is a former National Champion on the 50 kilometres which was achieved on the FFWD F9T.
Ismaël is one of our customer contacts for all questions in order to serve our customers in the best possible way.
Tino Hazelhoff has been riding a road bike almost all his life, including 22 years of competition on the road. He also raced together with Henk at some point and still has a great passion for the sport. At FFWD Tino is responsible for managing the warehouse and shipping the wheels as well as handling warranty requests.