At FFWD, it's about more than just fast wheels. Our strength lies primarily in partnerships with cycling teams and athletes, based on trust, passion, and sustainability.
By listening closely to the peloton, we develop wheels that perfectly match the needs of every rider, from talent to pro. In this way, we actively contribute to the growth of cyclists at every level, so that today's performance is the foundation for the future of cycling.
Trust as a foundation
Trust is essential in our relationships with teams such as Team Flanders - Baloise, Metec-Solarwatt, and NXTG Racing. These strong connections allow the teams to focus fully on coaching young talent, while we provide reliable equipment and fast support so that riders can perform at their best.
Innovation through collaboration
Our products are constantly improving thanks to feedback from cycling teams and top athletes. For example, we developed a tubular version of the RAW model especially for Team Flanders - Baloise. In addition, collaboration with professional triathletes led to the introduction of the FALCON, a state-of-the-art lightweight disc rear wheel that has become a favorite among many triathletes.
Added value for every cyclist
Thanks to intensive collaboration with teams at the (Pro) Continental level in men's and women's cycling, we gain important insights that help us continuously improve our products. BEAT Cycling is such a nice example. As a result, every cyclist, regardless of their level, benefits from the same innovations and quality that we originally developed for the professional peloton.
Women in the spotlight
We are actively involved with women's teams such as NXTG Racing and Team Belco - Van Eyck. We also work with inspiring female ambassadors such as Catalina Lobo, Debby Frenken, and Johanna Zimmermann, and support female triathletes such as Kyra Meulenberg. In this way, we make cycling more attractive and accessible to women.
Authentic stories in pictures
Our collaboration with photographer Leon van Bon helps us capture the emotion and intensity of cycling in an authentic way. His images not only give visibility to our teams, but also strengthen the connection with cycling fans and powerfully convey our shared passion for the sport.
At FFWD, we are proud of our strong partnerships, which are based on trust and mutual growth. By closely observing and listening to the peloton, we continue to improve our wheels so that every cyclist can benefit.
With our commitment to talent development, innovation, and diversity, we contribute to strengthening cycling. Together, we are building a strong future in which cyclists, from talented amateurs to professionals, can enjoy our sport to the fullest.
