Steven de Bruin

Master of performance

Pushing myself out of my comfort zone is what I do best. At work and on the bike, discipline is my magic word.

Steven is the driving force behind FFWD's online performance. As an online marketer, he is responsible for developing and executing online marketing campaigns, creating winning strategies, and analysing data to optimise the performance of those campaigns.

His day always starts with a cup of coffee and analysing the current campaigns to see what improvements need to be made. He then dives into the latest trends and technologies to keep FFWD at the forefront of the digital world. Always on the lookout for innovative opportunities and collaborations, his day flies by as he makes sure FFWD stays ahead in the digital jungle.

Steven's personal goal within the FFWD team is to share the brand experience with as many people as possible and increase brand awareness. He loves being part of so many bike rides together. He has two bikes at home, a road bike and a city bike, and plans to expand his collection in the coming years.

His connection with cycling began a few years ago when he started to actively follow the sport and ride himself. He joined the GazGas cycling club in 2023 and hopes to take part in his first road race this year. The Tour de France is his favourite cycling race; the stories of the riders and the daily adventures make these three weeks of racing special to him. He identifies with Primož Roglič because, like Roglič, he discovered his passion for cycling later in life and gets his energy from hard training and disciplined work.

When Steven takes his bike on holiday, he chooses sunny destinations with mountains. He has visited the Vosges on several occasions, but dreams of exploring the Pyrenees and the Dolomites. In his spare time, he enjoys cycling, both alone and with others, loving the challenge of pushing each other just a little bit out of their comfort zone.

Steven's passion for cycling and his determination to grow FFWD online make him a valuable part of our team.