The FFWD story from 2006 to now

Our history

From the headquarters in our hometown Zwolle, the Netherlands, we have the honor to collect a unique collection of wonderfull experiences.

Dutch finest wheels brand

Fully dedicated for over 15 years

Great performances, heroic cycling moments, iconic victories and of course all common daily rides, there is really nothing we should not want to add to our rich history. Since its first start in 2006, the wheels from FFWD have traveled all over the world, and thanks to all our riders we can say thankfull that the proven quality of our Dutch wheels brand is a rock solid value in cycling. Anyone who follows cycling races, or making the miles on the bike by themselves for years, will certainly have seen the FFWD wheels roll by once.

The sponsorship of professional cycling teams such as Quick Step, Vacansoleil, Roompot, Sport Vlaanderen and many more has provided FFWD wheels with a lot of publicity and brand awareness. Many hours in front of the race on television, victories in big races and prominent palmares in monumental classics. Rainbow jerseys on the track, champion jerseys in the mud at the cyclocross, no shortage of successes!

Besides the successes, cycling also brings tragedy, like no other sports. For example, who remembers the crash of Johnny Hoogerland in the Tour de France with ending in the barbed wire. There are few sports where so many contrasts become visible as cycling, and FFWD wheels have literally played a role in this so many times.

The development of high-quality carbon bicycle wheels has never been less. Both the rim construction and the increasingly smooth-running hubs have undergone considerable evolution over the years. Technological progress has played an important role in this like minimizing air and rolling resistance, and optimizing stiffness and handling characteristics.

Today we are still as proud as we were at the very first beginning. Working days at FFWD Wheels feels like playing in a fantastic playground. This keeps us motivated to get the best out of ourselves every day with 100% dedication, which results in continue developing and producing the fastest wheels at the highest quality.

Discover our timeline

From 2006 to now


In 2006 Henk Schipper founded FFWD with the vision to build high quality wheels at the best price/quality ratio!