At FFWD, Max is our versatile force who jumps in where needed, focusing on service and logistics activities. He is Niek's right hand in carrying out service operations and in busy periods helps with shipping the wheels so that the logistical process continues to run as smooth as it can be.
At work Max likes nothing better than to support his colleagues as much as possible, he is a real team player. His passion for cycling is clearly evident in his daily life, as he covers many kilometers in the professional cycling peloton. In his personal bike collection are three super fast bikes: a Specialized SL8, Specialized Crux and a Canyon Exceed. He has been active in cycling since he was nine years old and at this moment he has no intention to stop.
The Dutch opening classic "Ster van Zwolle" is his favorite cycling race and he identifies most with Edvald Boasson Hagen, a rider known for a knack for good breakaways and inexhaustible perseverance. When Max takes his bike on vacation, the Vosges Mountains or Mallorca are his favorite destinations where he can enjoy beautiful routes and effective training.
In his free time Max prefers to go graveling, a wonderful mix between being active on his bike and the adventure of the dirt road. With his enthusiasm and flexible commitment Max is an ideal part in our team.
Max Kroonen
Master of excellent service
To push myself to the limits and becoming the best cyclist I can.